Rule 40: A Necessary Evil to Prevent Unnecessary Illusion

By Rishika Mendiratta (Co-Founder and Managing Editor at KhelAdhikar) and Palak Nagar (Associate at Cyril Amarchand Mangaldas)
This article analyses Rule 40 of the Olympic Charter which impinges on the thin line between upholding the ethical values of the event and its inclination towards over-commercialization. It was passed in 1991 in order to prevent the unofficial sponsors from unauthorised association with the games which might jeopardise the interests of the event in terms of earnings as well as brand value.