By Rishika Mendiratta (Co-founder and Managing Editor at KhelAdhikar
Broadcasting is too serious a business to be left to the broadcasters-Tony Benn
The above quote is an apt prelude to the events, speculations and the result that surrounded the Indian Premier League’s (IPL) media rights auction that concluded on September 4, 2017.
Star secured the deal for India’s (TV and digital) as well as overseas broadcast rights for IPL for a whopping Rs. 16347.5 crores. This article is an attempt to analyse the frenzy around the pre-bid controversies and the results of the most talked about media rights bid in the Indian Sports scenario.